5 Simple Statements About Comme Des Garcons Explained

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on earth. Its worldwide results was not developed by means of standard promoting or mainstream tendencies, but through a Daring philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution grew to become the inspiration for CDG’s worldwide enlargement.

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CDG gained Global focus by presenting clothing that rejected traditional Strategies of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of worldwide style editors and potential buyers early while in the nineteen eighties.

This world-wide visibility strengthened the CDG Hoodie title and captivated faithful consumers from every corner of the globe.

The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military boot prints".[30] Contemporaneous media protection juxtaposed images of the collection with illustrations or photos taken at Auschwitz focus camp, as well as the controversy gained Intercontinental coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a firm in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 track "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").

The 2006 autumn/Winter season collection addressed the strategy on the persona,[15] the various ways to current a single's self to the planet. Fusing personalized menswear with feminine things including corsets and flower printed dress fabrics, Persona was A different assortment that combined the feminine Along with the masculine.

CDG created a powerful distribution process by putting its products and solutions in prime luxury vendors like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite prospects globally although preserving its inventive integrity.

In 2017, Comme Des Garcons the business released a fresh fragrance, Concrete, and marked its start within the US that has a dinner curated with the artist and chef, Laila Gohar.

Every keep was designed as a creative Place, enhancing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail practical experience.

With the rise of internet shopping, CDG expanded its arrive at by providing collections by way of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the brand name’s identification, earning parts just like the Engage in Coronary heart tees and Converse sneakers viral worldwide.

The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the earth, encouraging CDG reach international mainstream visibility although remaining correct to its edgy creativeness.

Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, usually a lot more like art installations than style exhibits earned globally media coverage, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The corporation also makes a line of agendered fragrances, almost all of that are unconventional in the world of perfume and aligned While using the variations of its garments.[six]